DNA...what is your organization's design?
We think of DNA being the individual characteristics that makes us unique. But what about your agency, organization, employer?
How would you define your:
Designated-
Needed-
Asset-
Your agency provides a service.
A needed product.
You may not be the only provider in town...but you deliver a service that is needed...or you wouldn't exist.
Your an asset to your community, yes you may make a profit, that's fine...but you are a contributor to your community.
Once a company defines itself...then it can be solid. Don't depend on your bumper sticker "values" and token mission statement to be a facade.
The agencies that know their purpose...and make every decision based on that, will survive.